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3DS: Emblematic of Success

As I’m sure that many of you will know, even a cursory look through gaming blogs on this site will reveal the astonishing success which the 3DS is currently enjoying. At the turn of this year global sales for the 3DS topped the 30 million mark and that number will have risen substantially in the last 7 months. Pre-orders for X and Y alone have reached the 250,000 mark. These are figures which the PS Vita can only dream of; so far it has been left dead in the water, floundering frantically to catch up with a behemoth which is only increasing its lead in the market. This is not necessarily surprising, after all Nintendo are the masters of hand-held gaming. The DS is one of the best-selling consoles of all time. So why am I writing this post? I definitely feel that it is worth considering for a moment exactly why the 3DS has such an edge over its Sony counterpart. Certainly this is not down to Nintendo responding to our clamouring for a 3D console (because we weren’t.) The 3D effects are good, but not necessarily a unit shifter in its own right. It does not seem to be based on raw power and visuals either because, in that respect, the Vita does have the edge. It definitely isn’t because of a genius and effective marketing strategy (for obvious reasons.) No, the reason that the 3DS has been such a hit is, I am happy to say, the exact same reason that I love Nintendo in general. It is simply the quality of its games which is making it such a success. All consoles have their fair share of cash cow pieces of rubbish, and the 3DS is no exception. However, there are already a shed load of exquisitely high quality titles released for the 3DS, and it is for this reason that it is such a success. Fire Emblem, Super Mario 3D, Luigi’s Mansion: Dark Moon and MarioKart 7 are only a few examples (and there are many more) of games released for this platform which have reached a quality level of excellence. The franchises may be as familiar to us now as our own faces in the mirror, but they never fail to sell well. This is because we as consumers know that Nintendo put so much passion into the creation of their games, and particularly their first party games; and this passion ensures that the quality of these titles is always going to be first rate. Personally, I could not be happier that the focus on quality games is leading to so much success for the 3DS. Making quality games is overriding principle which dictates the way that Nintendo do business. You get the sense that Nintendo would always prefer to make a console which does not necessarily sell more units but that has an amazing line up of quality games, rather than ‘winning the console war’ at the expense of making games in a way other than their own unique way. This is one of the reasons that I love Nintendo so much; and it is therefore pleasing to see this ethos rewarding them so well in the form of the 3DS’ success. It is for this reason that I do not fear too much for the future of the WiiU. Sure, it may not ‘win’ this generations battle of the consoles, but I can guarantee that by the end of its life cycle it will have an excellent line up of games for us to enjoy. Happily, with the imminent release of Pokémon X and Y, Monster Hunters and The Legend of Zelda: A Link Between Worlds, the success of the 3DS is only going to go ever higher; creating a barrel load of cash for Nintendo to use on their next innovative project.Image

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